We make your F&I Agency look and feel like a TPA.

What We Do

Stop focusing on products, and start leveraging your relationships with TruWarranty.

Step 1

We take your logo and bio, and craft an amazing brand guide that’s worthy of a national footprint. Did we mention this is complimentary? That’s right … it’s free.

Step 2

You use our turn-key reinsurance process to assign underwriting profits to either your agency, or to your dealers. This is much easier than you’ve been led to believe.

Step 3

We design your brochures and other marketing materials, including website (if desired).

Step 4

You and your dealers get your very own online and private-labeled platform to sell, remit, and administer all the products.

Step 1

We take your logo and bio, and craft an amazing brand guide that’s worthy of a national footprint. Did we mention this is complimentary? That’s right … it’s free.

Step 3

We design your brochures and other marketing materials, including website (if desired).

Step 2

You use our turn-key reinsurance process to assign underwriting profits to either your agency, or to your dealers. This is much easier than you’ve been led to believe.

Step 4

You and your dealers get your very own online and private-labeled platform to sell, remit, and administer all the products.

The boring part

TruWarranty offers private-labeled warranties and VSCs for F&I agencies and their dealerships all over the country, with all the usual (and some unusual) features and benefits.

The exciting part

We make your F&I Agency look and feel like a TPA, without spending tens of thousands of dollars or waiting months to get signed up. (Yes, that’s really the reality of becoming a TPA, no matter what the insurance underwriters tell you.)

The best part

You get a turn-key suite of F&I products that costs nothing to get started, takes four weeks from start to finish, and lets you hit the ground running with a nationwide presence.

Get busy building your own brand, or get busy being lost in the shuffle with those other agents.

Sticking with the boring old TPAs out there means you always play by their old rules.

Why be a pseudo-TPA?

  • Retention

    Your dealerships gain customer loyalty and improve retention when they private-label their Finance & Insurance (F&I) products.

  • Quick Claims

    Service departments can use our innovative TruClaims adjudication web platform (powered by YDE) to save time filing claims.
  • A-Rated

    All products available as non-reinsured or reinsured, and are backed by an A- rated insurance company.
  • Price

    Stay Competitive—all TruWarranty products are priced like the largest ancillary provider in the industry.
  • Private-Labeled Marketing

    Private-labeling our brochures to your dealerships and prospects has never been easier—do it online in seconds.
  • No Exclusivity Needed

    You never have to fire anyone to hire TruWarranty.  No exclusivity needed—and you can sign up right on this website.

Retention

Dealerships gain customer loyalty and improve retention when they private-label their Finance & Insurance (F&I) products.

Quick Claims

Service departments can use our innovative TruClaims adjudication web platform (powered by YDE) to save time filing claims.

A-Rated

All products available as non-reinsured or reinsured, and are backed by an A- rated insurance company.

Stay Competitive

All TruWarranty products are priced like the largest ancillary provider in the industry.

Private-Labeled Marketing

Private-labeling our brochures to your dealerships and prospects has never been easier.

No Exclusivity Needed

You never have to fire anyone to hire TruWarranty. No exclusivity needed—and you can sign up on this site.

PRIVATE-LABELING

At this point, you’ve heard about AutoNation private-labeling their F&I products, starting back in 2015.  Have you paid attention to the result? Their F&I PVR is now $1789, the highest in the industry.

Mike Jackson, the CEO of AutoNation, attributes this success to the fact that customers want the name on their new warranty to match the name of the dealership they’re buying from. It makes the selling process easier for F&I Managers, so everyone is happy.

Now, your dealers have the exact same ability to private label their warranties,  no matter the sales volume.  Private-labeling your products is absolutely the best way to build loyalty & improve customer retention, and now you don’t have to be the size of AutoNation to capitalize on this.

REVOLUTIONARY CLAIMS

F&I menus were developed years ago as a way for dealers to assimilate multiple warranty products from multiple administrators into one, easy-to-understand interface. Now your dealerships can take the same approach with claims adjudication using the TruClaims web platform.

All TruWarranty products include TruClaims baked in.

Protect your investment and keep it looking like new!

PAINTED SURFACE PROTECTION PROGRAM

Unlimited Usage

Should the exterior painted surface of your vehicle become damaged from such environmental hazards including weather-induced fading, UV exposure, oxidation, hard water etching, bird droppings, tree sap, road salt, road de-icing agents, acid rain, insect damage (including but not limited to lovebugs), accidental spray paint overspray or industrial fallout, we’ll repair such conditions completely free of charge.*

For New & Used Vehicles

We help keep your vehicle looking new, or like-new, to ensure your vehicle retains its value when you sell it or trade it in.

No Deductible

Repairs are completed with no deductible or out-of-pocket expenses.

Transferable

Painted Surface coverage can protect your vehicle’s value, and make it easier to sell to a private party.

*Replacement allowance determined by plan purchased.

PREPAID MAINTENANCE

Easy Utilization

There are zero startup costs to get rolling with TruPPM, and no volume requirements.

Simple Web Platform

The TruPPM redemption web platform is simple to use, making it easy for your Service Department to track everything.

Competitive Edge

Owning your private-labeled maintenance program gives you a competitive edge over dealers offering manufacturer maintenance because you are giving ALL your customers a reason to return to your dealership instead of your competitors for service.

Dealership Control

Your dealerships receive 100% of remaining money for unused maintenance. Oh, and yeah, your dealerships are also in control of all the PPM funds the entire time. TruWarranty just collects a small admin fee for every PPM plan sold.

No Markup

Want to purchase your marketing materials from us? No problem. With TruPPM, printing costs are passed directly on to you, with no markup.

No Hidden Gotchas

Pack our 12-month Complimentary TruPPM product on each vehicle for just $35 per plan. No hidden gotchas. No minimum volume. And up-sell to longer terms all day long.

KEY-REMOTE PROTECTION PLAN

TruKey is private-labeled to your dealerships, both on the Ultrix bluetooth tracker and via our smartphone app. Not only is your dealership receiving brand reinforcement any time the customer looks at their keys, but you also gain new touchpoint opportunities through fob replacement and extended-term plans.

ORDER ULTRIX BLUETOOTH TRACKERS AT COST HERE!

Private labeled to your dealerships, with all the horsepower of TruClaims built-in.

PLATINUM TRUBUNDLE
5-IN-1 PROTECTION

Platinum TruBundle is virtually identical to our competitors’ Platinum bundles, and with the same-or-better pricing.

  • Tire & Wheel (Rim) Protection

  • TruKey with Ultrix Key Tracker

  • TruPDR: Paintless Dent Repair

  • Windshield Repair

  • 24/7 Roadside Assistance

PAINTLESS DENT REPAIR

Paintless Dent Repair is an innovative process which uses specialized hand tools to manipulate and flex the metal back to its original form, permanently removing door dings and minor dents without affecting the existing paint finish.

Because it works from behind the area of damage, PDR does not require sanding, painting or body fillers – preserving your vehicle’s resale value and saving you money.

  • Unlimited Usage

  • For New & Used Vehicles

  • Fast & Simple

  • No Deductible

  • Transferable

ANTI-THEFT

TruEtch permanently marks vehicle parts with unique labels that withstand the elements. Underneath those labels, an ultra-violet footprint remains, ensuring that law enforcement can still identify the vehicle.

We have every F&I product you could ever want to offer, all waiting patiently for you to private-label as part of your agency’s offering: Vehicle Service Contracts, Lifetime Warranties, CPO, you name it.

Want to see real-world examples of our work? 

Click below to get started.

TruWarranty is compatible with all major menu systems.

TruWarranty is proud to partner with the only truly cloud-based contract rating software platform available: PCRS, from PCMI.

We know how to play nice.